In a country where majority of the population still lives in villages and earns by agricultural means, it’s interesting to watch online shopping rise tremendously. Retailers of all types are busy expanding their product range, adding in-store pickup, providing free shipping and experimenting with social media. It’s rather getting harder to tell pure play Internet retailers from the bricks and mortar shops with online portals, as all of them are reinventing how consumers like you will shop online in the future. Trends in Indian Online Shopping:
· In the next one year, eight out of ten Indian consumers are expected to make online purchases
· Studies on a little more than a quarter users reveal that they spend 11% of their monthly shopping expenditure on procurements online
· When making an online purchase decision, 71 percent Indians trust recommendations from family; whereas recommendations from friends stand at 64 percent and online product reviews at 29 percent
· Almost 50% Indian consumers’ use and trust social media sites to help them make online purchase decisions
· Users rely heavily on online reviews and opinions when buying Consumer Electronics, software and other items (such as a car)
· More than four in ten Indians are likely to share (post a review/ Tweet) a negative product or service experience online than they were to share a positive one
· In the next 6 months or so, most buyers will purchase books (41%), airline tickets (40%), and electronic equipment such as TV, Cameras (36%) online
· The trend observed is that while shopping, most buyers ideally shop from websites that allow them to select products from many different stores [multi-brand stores]
With so many insights doing the rounds, online shopping is soon going to change the way Indians shop!
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