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Showing posts with label online shopping trends. Show all posts
Showing posts with label online shopping trends. Show all posts

Sunday, 11 December 2011

Online Shopping is Fun!


It's always a fun to try out newer things in life. From daring to choose a roller coaster ride to applying an unusual nail paint shade (like blue, black or green), surprise yourself everyday. One may experience the same feeling by switching from physical stores for shopping to online retail stores, where almost everything is available. You just need to be little careful and delve into the pleasure of ordering items at the comfort of your home. Do your little research if skeptical and try it out without any more delay. Why keep yourself away from excitement which you can reach out to right now?

Not only do these stores give out great discounts on MRP (as no storage cost), but they also provide good offers and deals (to stay competitive in the market). From being a multi-brand store to an easy to shop stop, it’s high time that you make the most exciting move of your life. It’s fun, believe us!

Tuesday, 6 December 2011

Online Shopping Trend – bricks to get replaced soon!


In a country where majority of the population still lives in villages and earns by agricultural means, it’s interesting to watch online shopping rise tremendously. Retailers of all types are busy expanding their product range, adding in-store pickup, providing free shipping and experimenting with social media. It’s rather getting harder to tell pure play Internet retailers from the bricks and mortar shops with online portals, as all of them are reinventing how consumers like you will shop online in the future. 

Based on the same strategy, retailers have upped their search advertising, and realized various upcoming trends as a part of their ready-to-tackle approach.Some of the trends that one will get to see in Indian Online Shopping are:

Trends in Indian Online Shopping:

· In the next one year, eight out of ten Indian consumers are expected to make online purchases

· Studies on a little more than a quarter users reveal that they spend 11% of their monthly shopping expenditure on procurements online

· When making an online purchase decision, 71 percent Indians trust recommendations from family; whereas recommendations from friends stand at 64 percent and online product reviews at 29 percent

· Almost 50% Indian consumers’ use and trust social media sites to help them make online purchase decisions

· Users rely heavily on online reviews and opinions when buying Consumer Electronics, software and other items (such as a car)

· More than four in ten Indians are likely to share (post a review/ Tweet) a negative product or service experience online than they were to share a positive one

· In the next 6 months or so, most buyers will purchase books (41%), airline tickets (40%), and electronic equipment such as TV, Cameras (36%) online

· The trend observed is that while shopping, most buyers ideally shop from websites that allow them to select products from many different stores [multi-brand stores]

With so many insights doing the rounds, online shopping is soon going to change the way Indians shop!
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